Turn your customers into your best marketing

Cirqle is a cashback marketplace. You set the rate and fund it up front; shoppers buy from you, post about it on Instagram, and claim with a receipt. You pay for purchases that actually happened — and keep the posts, the customers and the data behind them.

Get in touch → Merchant sign in

What actually happens, start to finish

1

You apply

Tell us about the brand on the partnership form — your category, the rate you have in mind, roughly what you sell in a month. A person reads every application. If it's a fit we email an invite link, you choose your own password from it, and that's your portal login. We never send a password out by email or by hand.

Partnership form
Brand
Target cashback rate
Send application
2

You set the account up

Two things before a deal can go live. Pick a membership plan — the options are on the application form. Then upload one real receipt of your own as a reference: every claim made against your deals is compared with it, so a receipt from a different shop, or one that has been edited, has something concrete to fail against. You upload it once and it is reused across every campaign you run.

Reference receipt
Ready
3

You publish a deal

You write it: the cashback rate, what counts as a qualifying spend, the expiry date and your own terms. We review it before anything appears. Approved, it goes live on Browse Deals with its own deal page. Rejected, the reason is waiting in your portal, so you can change it and send it back. You can run more than one deal at a time.

Your campaigns
12% backLive
8% backIn review
£0.00
4

You fund it up front

Cashback is prepaid. You top up a balance by card, and approved claims come out of it — nothing is charged per impression or per click, and no invoice arrives at the end of the month for spend you didn't plan. Referral bonuses, if you switch them on, come out of a second, separate wallet, so a busy month of referrals can't quietly eat the cashback you set aside.

Billing
Cashback wallet£420.00
£75.00
−£12.60
5

Shoppers buy, share and claim

A member buys from you, follows @cirqle.co.uk and posts about it tagging you and us, then uploads the receipt. We check the receipt against your reference, check the post really tagged your brand, and approve or reject the claim. Approved cashback clears three days after the date they posted, and comes out of your balance then. You see the claim, the post and the spend behind it.

New post
Great haul today @cirqle.co.uk @yourbrand
Share

Two settings on every deal

Both are off unless you turn them on, and both are set per deal, not per account — funding a wallet never enrols a campaign you didn't choose.

Referral bonuses

Pay a member who sends a friend your way, and the friend who buys. You set what each side is worth — the defaults are £1 and 50p, and neither can go below 50p. It is only paid when the friend's first claim on that deal clears, so a bonus never goes out on a purchase that didn't happen.

Paid from your referral wallet
Repeat visits

Let someone who has already claimed your deal come back and claim again from the receipt alone, with no second post. You choose what a visit is worth; it can't be set higher than the deal's own cashback, so posting always stays the better option for the shopper.

Paid from your cashback wallet

What you can see while it runs

Everything below is read off real claims and real posts — there are no modelled or estimated figures in the portal.

Every claim, with the receipt behind it
Views, clicks, claims and conversion for each deal, plus what people actually spent — taken off the receipts themselves, not estimated from your rate. With it: average basket size, and how much of that revenue came from a receipt we could read.
The posts themselves
Every Instagram post tagging your brand — image, caption, and the account that posted it.
What it cost against what it made
Revenue set against your programme cost — cashback, bonuses and fees together — and the share of revenue you handed back.
Your customers, exportable
Everyone who has bought through a deal of yours, with their first and most recent claim — and an Export CSV button when you'd rather have it in a spreadsheet.
Who brought whom
Which customers were referred and which found you themselves, the chains that got them there, and the posts doing the most referring.
Whether they come back
Return rate by the month people joined, and how that compares with other brands in your category.

Ready to grow with Cirqle?

Tell us about your brand and we'll set up a 20-minute call to explore what's possible.

Get in touch →